Powerful Typography in 1940s

In 1940s typography became a part of the artwork.. The most common use of typography continues to be for ads, store signs, and logos. It was used in the front and center of the poster. Besides combining text and art more obviously and it used A simple message in bold type underneath a picture of the crown. the biggest changes to typography involved using modern and eye-catching typefaces for the times. Finally, An effective  poster of images  and text working together. Black, white, or brightly colored text contrasting strongly with the picture and thin black or white strokes on the lettering.

Questions

Questions asked by   Asma to  Hamad Saud Mohammed 

Age: How old were you between 1980 and 1989? Age 12 to 21 


In which country(ies), town(s), house(s) did you live in this timeframe?


Abu Dhabi  - Madinat Zayed

Architecture: How was the housewas divided? And special rooms in the house that you spent a lot of time? If you close your eyes, what do you see? What are the shapes, colors, patterns?


Life was normal and ordinary housing - was a common room between me and my oldest brother large room was a light Cyan where calm and study its atmosphere

Clothing: What did you wear in these years? Daily? 

Schools: Regular national free dress was distributed in public schools and they were free food distributed to all students.

Al Jazira Club: As well as I was a member of Al Jazira basketball Club, so in that time I wearied al jazira sports clothes with a black and white short and T shart . In that days I was playing basketball and  football the simplicity and harmony and affection between friends




And during special events?

After high school I joined the Armed Forces Zayed II Military College rank, so my daily cloth was a 

Military uniform. 

Weeding ceremony: Kandoora, Cotra and Bisht 

Military cloths: meeting UAE president 

People: Can you list and describe special people in your life at this time (family, friends, mentors...)?

people were simple and collaborators and they love each  other and they also afraid to hurt other person  feeling. There are many friends but most prominent were: Mohammed Al Qubaisi - Sultan Al Suwaidi - Ahmed Rumaithi  Mohamed rhomboid - Saif Al Qubaisi 

Close professors: Allam Club - Said broad .

Daily life: Describe a weekday and a weekend day in the 1980s (ex: school day and family day). What time did you wake up, what did you see, what did you do, where did you go and how did you get there, when did you feel happiest, when did you feel the least happy.

Weekday:

School was from Saturday to Thursday in the early morning I  pray Fajr and drink milk and wear a school clothes and go to school on foot because it was close to my home

In school we meet and study and play until the end of-school at 2 o'clock I go back to my home and eat my lunch with my family and then I  studied  and prepared my assignments and sometimes me and my friend go to the club until the evening, there was bus club is preparing to take us to the club .

Weekend:

The weekend on Friday I  spend my time in the club or in land or sea and sometime I  travel or go to the Northern Emirates or eye 

Do you remember watching any movies at a cinema?


There were in Abu Dhabi, Al Mariah Cinema Eldorado convertibles and cinema covered we used to go to the movies, especially in the holidays when we get on Eid's go to the movies and most of the films 

from Indian Movies Action and Arabic Tv


Television: Which shows/series/movies do you remember watching on TV?


Gulf of serials Shvan Alqto - Wrestling - Muhammad Ali boxing - sports, especially football matches.


Video VHS: What did you regularly watch on video?


American  Action Movies  and horror, as well as Arabic Plays


Music: What type of music did you listen to (any specific singers or song)?

 Mihd Hamad, Om Kalthoum , Abdel Halim Hafez , Abu Bakr Salem and Jaber Jasim


Magazines: Any magazines you read regularly or remember vividly?

Network  and  Deadline


Books: Which printed materials you remember (children’s books/fiction/non-­‐fiction/encyclopedias...)?


Games: Any specific traditional games, board games or video games you played regularly?

paper, Alkerm and Aledumnh


Food: Do you recall favorite foods at this time?

Life was very simple and I was eating at home  For example all family members visiting each other and does not accept any excuse not to embargoes and eating meals and there were spells periodically between families in the events and non-events and there wasn’t fast food . However, my favorite food are  Albulalait , Haries  and Almajabus 

Or restaurants you regularly ate at?

Sometimes we go to the Lebanese and Iranian restaurants such as navigator and Marroush as well as the private kebabs and Rouche and cafeteria Ghawar

Can you recall major events/strong memories that you have from (a) certain year(s)?

1980:

1981:a basketball member in Al jazera club

1982:

1983:

1984: a foot ball member in Al jazera club

1985:Graduated from High school

1986: Access to Zayed  Military College

1987:lieutenant

1988: First lieutenant

1989:Travel to Hajj

"New look"

Christian Dior

Christian Dior's reputation as one of the most important couturiers of the twentieth century was launched in 1947 with his very first collection, in which he introduced the "New Look." Featuring rounded shoulders, a cinched waist, and very full skirt, the New Look celebrated ultra-femininity and opulence in women's fashion. After years of military and civilian uniforms, sartorial restrictions and shortages, Dior offered not merely a new look but a new outlook. 

Born and raised in Normandy, France, Dior moved with his parents to Paris when he was ten. After studying political science, he served in the military. His design career did not begin until 1935, when he returned to Paris and began selling sketches. The designer Robert Piguet hired him in 1938. During World War II, Dior served in the south of France, then returned again to Paris in 1941 and worked for Lucien Lelong at a much larger design house. In 1946, backed by textile manufacturer Marcel Boussac, he opened his own house. Dior helped to restore a beleaguered postwar Paris as the capital of fashion. Each of his collections throughout this period had a theme. Spring 1947 was "Carolle" a name that suggested the silhouette of the new look with its prominent shoulders, accentuated hips, and small waist. The spring 1953 collection, dubbed "Tulip," featured an abundance of floaty, flowery prints. Spring 1955's "A-line," with its undefined waist and smooth silhouette that widened over the hips and legs, resembled a capital "A." Some of Dior's designs simulated Second Empire and other historical styles, but he was also creating menswear, trompe-l'oeil detailing, and soft-to-hard juxtapositions, making them part of the modern wardrobe. By his final collections, Dior, feeling the need for a more limber silhouette and lifestyle, was designing chemises, narrow tunics, and sari-like wraps. 

Together with his partner Jacques Rouet, 

Dior pioneered license agreements in the fashion business. By 1948, he had arranged lucrative licensing deals for fur, stockings, and perfumes, which not only generated revenue but also made him a household name. While the House of Dior is still a thriving business today, Dior's untimely death in 1957 left the fashion world without a great dictator of style. Christian Dior designed under his own name for only a decade, but his influence will be felt for many years to come.

The CC41 label of the Second World War

CC41, standing for "Civilian Clothing 1941", was a mark used in the United Kingdom during World War II to designate clothing that met the government's austerity regulations.[1] The mark was used on so-called utility clothing and utility furniture manufactured during that period

The Utility call to action was symbolized by the lovely CC41 ‘two cheeses’ logo designed by Reginald Shipp. He designed it whilst working at Hargreaves label makers, London. The ‘CC’ originally stood for ‘civilian clothing’. The Civilian Clothing 41 label was placed onto a garment to show it was made to conform to the strict government clothing regulations. All clothing had to carry the CC41 symbol, which stands for Civilian Clothing 1941.

CC41 label clothing became a fashion icon that continues to collect more devotees to this day. CC41 refers to "Clothing Code, 1941" as part of the wartime specifications on cloth designed to preserve and reduce waste of raw material. This mark applied not only for clothing items, but also household items such as furniture, kitchen utilities etc. These items could have only be purchased by special coupons given to each family in limited supply.

The government took over the control of all imported raw material including cloth. Utility clothing was produced towards the end of 1941 to aid the economy and help the war effort. Clothes had to be designed and made from Government patterns so that the clothes were simple, plain and practical – and, most importantly, did not waste fabric. Garments were not allowed to have fancy pleats, hem allowances were minimal, and only a few functional fastenings were allowed as decoration. Many women wore their pre-war jewelry to accessorize the plain utility garments and add a touch of individual style.

In an attempt to boost morale, the Incorporated Society of London Fashion Designers led by Captain Molyneux, Norman Hartnell, Digby Morton, Victor Stiebel, Angèle Delange, Peter Russell, Madame Bianca Mosca and Hardy Amies created 34 smart Utility Clothing designs in 1942.
The designs were officially approved and bore the now famous, and even desirable, 'CC41' label. CC41 stands for "Clothing Control 1941" and the iconic label was designed by artist Reginald Shipp.
The 'Utility' clothing designs defined the 1940s fashion trend while sticking to the rigid rules of the CC41, those rules included;

•  Minimal cloth usage

•    No turn ups

•    Maximum button limits

•    No more than 2 pockets

•    No more than 4m stitching

•    And certainly NO unnecessary decoration!